Breath mints and a rap trio. To make sense of what may easily become an unholy commercial matrimony, we opted to piggyback on the Teflon Brother’s comedic elements.
We pitched a mocumentary of their work with Cloetta, changing their name to Mynthon Brothers. Agency Bob the Robot and Universal Music immediately latched onto the idea.
The campaign exceeded all expectation, going viral and reaching over 500,000 viewers on Facebook. Hence it has been featured among various news sites and social media channels as a case of exemplary excellence in merging influencers and brands seamlessly and naturally.
Agency: Bob the Robot
Label: Universal Music Finland